3 Pre-Production Tips for Making a Great Commercial

Posted on: 15 April 2021

A commercial is more than a way to sell something. A commercial is a way to tell a story and education an audience about your business or products. When producing a business commercial video, consider preparing and setting up your space for the commercial during the pre-production process.

Tip #1: Make a Storyboard

First, you need to know what you are doing. To know what you are doing, you need to plan and prepare. One of the best ways to plan and prepare for a commercial is by creating a storyboard. The storyboard is designed to allow you to write out the story you will be telling with the video. You need to write a story for your commercial and use the storyboard to bring the commercial to life.

As a commercial is a visual means, so should your storyboard. You can have someone literally draw out the storyboard, or you can use stock or still pictures to create your storyboard. Your storyboard will help you take the written script and bring it to life. A good storyboard will also help you think about what props, environment, and setting you to need for your video.

Tip #2: Prepare the People in Your Video

Second, with a commercial, you may use actors, or you may use interview subjects, or presenters, or even employees. Whoever you are using, you need to spend time getting them prepared, so when the cameras are rolling, they know what to do. That means explaining what will happen on the day of the commercial shoot. You will want to let them know how costumes will work, what the shooting process will work, and what you want them to say or do.

You may want to have a rough dress rehearsal so that whoever is in your commercial will feel more comfortable with the process. This is especially important if you are not using professional actors in your video.

Tip #3: Plan Out B-Roll Footage

Third, you are going to want to figure out what B-roll footage you need. B-roll footage is the footage that is not of the primary subject. Your storyboard should help you identify the type of B-roll footage that you need. This is the footage, for example, of your product or people using your product, or even your business itself. It is footage where there is not a primary subject talking on screen. By knowing what type of B-roll footage you need, you can always have some playing.

If you have a business commercial to film, it is all about the pre-production process. To learn more, contact business video services. 


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